Mihaaru Privacy Policy

Your privacy is important to us. We want you to understand the terms and conditions surrounding the capture and use of any information we gather. To that end, this privacy policy sets out what information we gather, how we may use it, and how to correct or change it.

Collection

Mihaaru, or our related companies ("we" or "us") may gather the following types of information about users including you ("you"):

• personal information provided by you when you interact with us, such as when you use or purchase our products or services, when you subscribe or register to use our products or services, and when you provide us with your feedback or respond to surveys you are asked to participate in;
• aggregated information generated by our systems or third party systems we use, which track traffic to and from our sites but does not relate to you personally; and
• other information that does not personally identify you. Failure to provide necessary personal information when requested may result in certain products or services not being available to you.

We will not collect information about any person whom we know to be under the age of 13.

Disclosure of Information

We may disclose:

• all information that we gather, including your personal information, to our related companies;
• aggregated tracking information and other information that does not personally identify you to third parties such as our advertisers;
• your personal information to third parties when we believe in good faith that we are required to do so by law;
• your personal information to other third parties provided we have your prior authorisation, which we will usually obtain at the time of collecting the information from you.

A list of other third parties who may be provided with information, and a description of how those third parties may use this information.

Use

We may use the personal information we collect:

• for verification of your identity and assisting you in case you forget your password or login details where these are necessary to access any of our products or services;
• for authorising and processing credit card transactions which you enter into online;
• to assist in providing the products and services requested by you;
• to provide information to you about other websites, products and services, which we consider may be of interest to you;
• for future marketing, promotional and publicity purposes, including carrying out direct marketing, market research and surveys;
• for ensuring that you are shown the advertising and information that is most relevant to you and your interests; and
• for any other uses that you authorise.

Content Providers, Advertisers and Partners

We do not control the practices of content providers, partners and advertisers connected with our sites and to whom you provide personal information whilst using one of our sites or services. Our sites contain links to other sites, which may not follow the same privacy policies as us. We recommend that you check any relevant privacy policies before providing your personal information to any third party.

Cookies, Clear GIFS and Tracking

We may collect non-personal information about the computer, mobile telephone, smartphone or other device that you use to access our products or services. Where you allow our mobile services and products to deliver content based on your location (by enabling this feature on your mobile device) we may collect location data. This information is used only for the automated delivery of relevant content to you and for no other purpose.

We may use a cookie file containing information that can identify the computer you are working from. The cookie file is anonymous as it only gives us details of your IP address, PC platform (Windows, Linux or OS X), Browser (e.g. Internet Explorer, Google Chrome, or other, plus the version of Browser) and domain (whether you are accessing the site from Maldives or elsewhere). We may use the information generated by "cookies" to:

• track traffic patterns to and from our sites such as the pages you visit, the time you spend on each page, the date and time of your visit, and referring pages (pages you came from or go to);
• ensure advertising is being shown to the most appropriate person and limit the frequency of display for certain ad formats; and
• enable you to use certain services as a member without having to log on each time and to visit member-restricted areas of the site.

We may allow third-party companies to serve ads and/or collect certain information when you and other Internet users visit our websites. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) and precise geo location and user device identification (if you have provided your consent to us) during your visits to this site and other websites in order to provide advertisements about goods and services likely to be of greater interest to you.

These companies typically use a cookie or other technology to collect this information. To learn more about this interest based advertising practice or to opt-out of this type of advertising, you can visit networkadvertising.org. Third party companies may also use your non-personal information collected in this way in aggregated form or for statistical purposes.

You can choose to refuse cookies by turning them off in your browser and/or deleting them from your hard drive. You do not need to have cookies turned on to use our websites, but you may need them for customisable areas of sites we may develop in the future. If your cookies are turned off we will not have any control over the frequency of display of certain ad formats. This could affect your reading experience. Visit http://www.aboutcookies.org for a comprehensive guide on how to control and delete cookies on a wide range of web browsers and operating systems.

Clear gifs are tiny graphics with a unique identifier, similar in function to cookies. Clear gifs may ping or alert an advertiser's server about the online movements of Web users. For instance, advertisers may place a clear gif allowing them to recognise an existing cookie on your browser if from the same service. The main difference between cookies and clear gifs is that clear gifs are invisible on the page and are much smaller. We do not have access to any information collected by these clear gifs nor additional information they may be tied to by the advertiser.

Analytics

Mihaaru or our related companies contract with online measurement companies and other service providers to manage and optimise our Internet business and communications. These companies collect information about visits to our site to assist us in analysing the site's performance and advertising effectiveness and optimising the site for readers and marketers.

Third Party Ad Servers

Some of our advertisers use third party companies to serve advertisements when you visit our websites. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other websites, including information gathered by cookies, in order to provide advertisements about goods and services of interest to you. We do not control the practices of these companies and they may not follow the same privacy policies as us. We recommend that you check any relevant privacy policies before providing your personal information to any third party.

Opting in and Opting Out

If our intended collection, use or disclosure of your personal information is outside the collection, use or disclosure set out in this Privacy Policy we will give you the option to:

• opt out and not receive certain services or participate in certain interactive areas; or
• opt in, for example agreeing to be contacted by us in relation to certain matters such as notification of new features to this website, receiving newsletters or promotional activities.

Changes to Policy

We reserve the right to change this policy at any time by notifying site users of the existence of a revised privacy policy.